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Prime Forest Products gets ready for the world stage

Prime Forest Products gets ready for the world stage

Providing premium product for the world cup 2030

We’re excited to share that Prime Forest Products has been chosen to supply sustainably sourced wood for one of the most iconic venues of the 2030 FIFA World Cup: The Grand Stade Hassan II in Casablanca, Morocco.

This massive, state-of-the-art stadium is designed to be the largest football stadium in the world with a capacity of 115,000! It’s more than just a stadium, it’s seen as a powerful symbol of culture, innovation, and international collaboration, and we are so proud to play a part in bringing it to life.

Located in El Mansouria, just north of Casablanca, the Grand Stade Hassan II is the pinnacle of Morocco’s World Cup infrastructure. The design is a tribute to Morocco’s cultural heritage inspired by traditional Moussem festival tents. This architectural symbolism is carried through the sweeping lines and airy, open elements of the stadium.

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Image Courtesy of Populous
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Image Courtesy of Populous
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Image Courtesy of Populous
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Image Courtesy of Populous
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Image Courtesy of Populous
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Image Courtesy of Populous

Architectural firm Populous, in collaboration with Oualalou + Choi, are leading the design of the stadium. The total complex spans over 100 hectares and includes a surrounding sports city complete with training grounds, arenas, aquatic centers, hotels, conference spaces, and parkland.

The stadium’s architects placed a strong emphasis on sustainable and natural materials that reflect Morocco’s environment and cultural ethos. Our high-quality wood is being used in various applications within the stadium that will bring warmth, durability, and environmental responsibility to *the* most-watched sporting events in the world.

Our wood products are not only PEFC-certified (PEFC/29-31-347) and sustainably harvested, but they’re also carefully processed to meet the engineering and aesthetic demands of an international-caliber facility.

The 2030 FIFA World Cup will be historic in several ways. For the first time ever, the tournament will be hosted across three continents and six countries; Spain, Portugal, and Morocco are the primary hosts, while Argentina, Paraguay, and Uruguay will each host one match to commemorate the centennial anniversary of the first World Cup held in Montevideo in 1930.

This collaboration highlights the power of sports to connect nations, and the Grand Stade Hassan II will be a central stage for this global celebration.

At Prime Forest Products, we believe in building more than just structures: we build connections, legacies, and a sustainable future. We’re honored to contribute to this remarkable project and can’t wait to see the world come together under a roof we helped raise.

Stay tuned for updates as we share behind-the-scenes insights into the materials, the build, and the road to 2030.

TIMBER RODAKOWSKI

CHIEF HAPPINESS OFFICER

Known for his strong build, boundless enthusiasm, and nose for quality wood, Timber is our four-legged morale booster and unofficial quality control specialist. Whether he’s inspecting a fresh bundle of kiln-dried Doug Fir or riding shotgun on a delivery, Timber’s paws-on approach keeps everyone smiling.

When he’s not overseeing operations from the mill floor, you’ll find Timber chasing squirrels out of the yard, supervising lunch breaks, or taking well-earned naps in the sun — dreaming of cedar chips and the next big shipment.

Close up image of Timber the office dog, he is such a good boy

JESSICA KENNEDY

PRODUCT SPECIALIST

Jessica’s journey in the lumber industry began in 2018 as a stacker and grader. With determination and a passion for learning, she quickly advanced to Production Supervisor. In 2020, she joined Prime Forest as the Plant Manager of the cutstock facility in Springfield, Oregon. Today, she brings her industry experience and vibrant energy to the Prime Forest sales team, making a positive impact every day.

When she’s not at work, Jessica enjoys hiking and fishing when the weather allows. To balance her love of great food, she stays active and works out. Naps are her favorite. She also cherishes spending time with family and exploring new destinations with friends. A Eugene, Oregon native, Jessica’s connection to the Pacific Northwest runs deep.

BRIAN KIRWAN

PRODUCT SPECIALIST

Brian is a second-generation lumberman with over 30 years of experience, touting expertise in all things pine. He specializes in sourcing Ponderosa, Eastern White, Southern Yellow, Radiata, and Taeda Pine. He is passionate about every aspect of the industry — from working with suppliers and managing logistics to building lasting relationships with customers. With a firm belief that “Attitude is Everything,” Brian approaches every interaction with respect and dedication.

When he’s not immersed in the lumber world, you’ll likely find Brian on the golf course, often on the hunt for his ball in the tall grass. His greatest joy is spending time with his wife, two daughters and grandson along with his loyal dog, Tito. He loves exploring the mountains, relaxing at the beach, or enjoying a meal with family. And when it comes to cheering on his favorite team, Brian proudly celebrates all things Beaver Nation — Go Beavers!

MIKE PITTENGER

PRODUCT SPECIALIST

Mike began his career as a laborer, learning machine set up, operation, and maintenance before becoming a millwright. From there, he advanced to a supervisor role, managing a 5-saw chop-line cutting Ponderosa Pine. His dedication and growth led him to become a plant manager for the first time at the age of 27.

Mike expanded his expertise into sales and purchasing 25 years ago. As a long-time production professional, he initially resisted the transition but eventually recognized how seamlessly these roles complemented one another. Today, he is grateful for the opportunity to share his knowledge of the secondary manufacturing industry and find custom solutions for his customers.

MARK RODAKOWSKI

PRODUCT SPECIALIST

Mark’s journey into the lumber industry began with a background in science and a leap of faith. After an opportunity brought him to Oregon, he gained hands-on experience working in a mill, learning the ins and outs of lumber production. From there, he transitioned into sales and purchasing, where his expertise and passion continue to drive success.

Growing up as an Army brat, Mark was born in Germany and lived along the East Coast before settling in the Pacific Northwest. When he’s not in the office, you’ll likely find him camping by mountain lakes, snowboarding on Mt. Hood, or enjoying live music with friends.

LUCAS RODAKOWSKI

VICE PRESIDENT

Lucas, our Vice President and Product Specialist, brings a dynamic perspective to the team with a degree in Marketing Entrepreneurship from the British Columbia Institute of Technology (BCIT). As a member of the Board of Directors, he plays a key role in driving company growth, fostering development, and leading the implementation of new projects.

Born and raised in Oregon, Lucas’s love for the outdoors runs deep. In 2021, he tied the knot atop Mt. Hood — displaying his adventurous spirit. Whether he’s snowboarding, exploring nature, or seeking out new experiences, Lucas embraces every opportunity to make lasting memories.

BRAD RODAKOWSKI

PRESIDENT

With over 40 years of experience and a lifelong connection to the lumber industry, Brad proudly represents the second generation in his family’s legacy. From working his way up through the lumber yard to leading a successful company, he is dedicated to building a strong foundation for the future of lumber professionals.

Outside of work, Brad enjoys spending quality time with his family and embracing the great outdoors. Whether it is hunting, fishing, or exploring with his loyal sidekick, Timber, adventure is never far away.