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From a One-Man Garage to a Multi-Plant Operation: The Prime Forest Products Story

From a One-Man Garage to a Multi-Plant Operation: The Prime Forest Products Story

Photo of the staff of Prime Forest Products in front of their remanufacturing facility

In the world of wood products, longevity and adaptability are the true markers of success. Few exemplify this better than Brad Rodakowski, founder of Prime Forest Products. Brad started in the industry loading rail cars in the Puget Sound during the 1970s. Now, he oversees a thriving operation with over 50 employees. Resilience, relationships, and a deep respect for the people behind the process have defined Brad’s journey.


A Legacy Rooted in Timber

Brad’s entry into the industry was shaped by his father, who insisted that Brad, then 18, spend his summer working at a sawmill. Far from the comforts of home and his girlfriend, Brad learned the business from the ground up, loading rail cars and working the planer chain. The experience left a mark, sparking a lifelong appreciation for the grit and nuance of the lumber trade.

After earning a degree in marketing and business from Portland State, Brad worked swing shift at Oregon Canadian while attending college. His professional foundation took shape during a decade with Stimson Lumber Company, where he managed sales across multiple sawmills, learning log breakdown and grading, and helped launch international export programs to Australia and Italy. He eventually returned to Oregon Canadian, with new skills and a strong drive to build a book of business.


The Birth of Prime Forest Products

In 2012, Brad recognized it was time to carve out his path. Rather than risk damaging valued relationships, he approached trusted accounts to ensure they would support him if he went it alone. Their response was unequivocally unanimous: they’d follow him.

So Brad launched Prime Forest Products out of his garage with little more than a phone, a laptop, and those foundational relationships. From day one, the business focused on clear industrial lumber, a niche built on scarcity and trust. By the first month, Prime was already profitable. “We didn’t start with a commodity model,” Brad explained. “We built around industrial customers who needed consistent, high-grade material every week. Those partnerships helped us grow—and we grew with them.”


Building a Team, a Plant, and a Reputation

Brad didn’t just build a business; he built a team. What began as a solo operation soon evolved into a company with its own remanufacturing plant, a whole office team, and a staff of 50. Key to this growth has been Brad’s leadership style—equal parts hands-on and hands-off. He hires people he can trust, avoids micromanagement, and fosters an environment where everyone benefits when the company succeeds.

A robust profit-sharing plan, flexible work-from-home options, and open communication are all part of Prime Forest Product’s culture. “We’re in a people-first industry,” Brad says. “Take care of your team, and they’ll take care of the business.”


Transitioning to the Next Generation

As Prime Forest Products enters into the next chapter, Brad is leading a thoughtful and deliberate transition to his son, Lucas. Lucas, who studied at BCIT and worked hands-on in mills to understand production from the ground up, is now developing relationships with sawmills and key accounts.

“Lucas doesn’t just know the theory,” Brad says. “He’s got sawdust in his veins.”

Letting go of something you have poured so much of your life and energy into isn’t easy, but Brad has been intentional in transferring knowledge by bringing Lucas to key meetings, encouraging him to lead conversations, and empowering him to build his own relationships. “Part of it is letting go,” he admits. “But that’s how you pass on experience. You let them do it.”

The goal is an effortless and seamless handoff. “Eventually, I’ll step away and nothing will skip a beat,” Brad adds. “Lucas is doing a great job, and I’m confident he’ll lead this company into its next era.”


Looking Ahead

When asked what he’s most proud of, Brad doesn’t point to revenue or equipment. He points to the people around him. “It’s the team we’ve built—watching the business evolve into what it is today. That’s what I’m proud of.”

Prime Forest Products now stands as a proven partner for manufacturers across North America, especially with window and door producers who depend on reliable, high-quality industrial lumber. The company’s foundation of relationships, craftsmanship, and forward-thinking leadership continues to set it apart.

And with a new generation at the helm, the future of Prime Forest Products is looking pretty prime.

Ready to Partner with a Proven Leader in Industrial Lumber?

For over a decade, Prime Forest Products has been the trusted choice for manufacturers across North America who demand consistent, high-quality industrial lumber. From our humble garage startup to a thriving 50-employee operation, we've built our reputation on relationships, reliability, and uncompromising quality standards.
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TIMBER RODAKOWSKI

CHIEF HAPPINESS OFFICER

Known for his strong build, boundless enthusiasm, and nose for quality wood, Timber is our four-legged morale booster and unofficial quality control specialist. Whether he’s inspecting a fresh bundle of kiln-dried Doug Fir or riding shotgun on a delivery, Timber’s paws-on approach keeps everyone smiling.

When he’s not overseeing operations from the mill floor, you’ll find Timber chasing squirrels out of the yard, supervising lunch breaks, or taking well-earned naps in the sun — dreaming of cedar chips and the next big shipment.

Close up image of Timber the office dog, he is such a good boy

JESSICA KENNEDY

PRODUCT SPECIALIST

Jessica’s journey in the lumber industry began in 2018 as a stacker and grader. With determination and a passion for learning, she quickly advanced to Production Supervisor. In 2020, she joined Prime Forest as the Plant Manager of the cutstock facility in Springfield, Oregon. Today, she brings her industry experience and vibrant energy to the Prime Forest sales team, making a positive impact every day.

When she’s not at work, Jessica enjoys hiking and fishing when the weather allows. To balance her love of great food, she stays active and works out. Naps are her favorite. She also cherishes spending time with family and exploring new destinations with friends. A Eugene, Oregon native, Jessica’s connection to the Pacific Northwest runs deep.

BRIAN KIRWAN

PRODUCT SPECIALIST

Brian is a second-generation lumberman with over 30 years of experience, touting expertise in all things pine. He specializes in sourcing Ponderosa, Eastern White, Southern Yellow, Radiata, and Taeda Pine. He is passionate about every aspect of the industry — from working with suppliers and managing logistics to building lasting relationships with customers. With a firm belief that “Attitude is Everything,” Brian approaches every interaction with respect and dedication.

When he’s not immersed in the lumber world, you’ll likely find Brian on the golf course, often on the hunt for his ball in the tall grass. His greatest joy is spending time with his wife, two daughters and grandson along with his loyal dog, Tito. He loves exploring the mountains, relaxing at the beach, or enjoying a meal with family. And when it comes to cheering on his favorite team, Brian proudly celebrates all things Beaver Nation — Go Beavers!

MIKE PITTENGER

PRODUCT SPECIALIST

Mike began his career as a laborer, learning machine set up, operation, and maintenance before becoming a millwright. From there, he advanced to a supervisor role, managing a 5-saw chop-line cutting Ponderosa Pine. His dedication and growth led him to become a plant manager for the first time at the age of 27.

Mike expanded his expertise into sales and purchasing 25 years ago. As a long-time production professional, he initially resisted the transition but eventually recognized how seamlessly these roles complemented one another. Today, he is grateful for the opportunity to share his knowledge of the secondary manufacturing industry and find custom solutions for his customers.

MARK RODAKOWSKI

PRODUCT SPECIALIST

Mark’s journey into the lumber industry began with a background in science and a leap of faith. After an opportunity brought him to Oregon, he gained hands-on experience working in a mill, learning the ins and outs of lumber production. From there, he transitioned into sales and purchasing, where his expertise and passion continue to drive success.

Growing up as an Army brat, Mark was born in Germany and lived along the East Coast before settling in the Pacific Northwest. When he’s not in the office, you’ll likely find him camping by mountain lakes, snowboarding on Mt. Hood, or enjoying live music with friends.

LUCAS RODAKOWSKI

VICE PRESIDENT

Lucas, our Vice President and Product Specialist, brings a dynamic perspective to the team with a degree in Marketing Entrepreneurship from the British Columbia Institute of Technology (BCIT). As a member of the Board of Directors, he plays a key role in driving company growth, fostering development, and leading the implementation of new projects.

Born and raised in Oregon, Lucas’s love for the outdoors runs deep. In 2021, he tied the knot atop Mt. Hood — displaying his adventurous spirit. Whether he’s snowboarding, exploring nature, or seeking out new experiences, Lucas embraces every opportunity to make lasting memories.

BRAD RODAKOWSKI

PRESIDENT

With over 40 years of experience and a lifelong connection to the lumber industry, Brad proudly represents the second generation in his family’s legacy. From working his way up through the lumber yard to leading a successful company, he is dedicated to building a strong foundation for the future of lumber professionals.

Outside of work, Brad enjoys spending quality time with his family and embracing the great outdoors. Whether it is hunting, fishing, or exploring with his loyal sidekick, Timber, adventure is never far away.