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Sustainability

Sustainability

AT PRIME FOREST PRODUCTS, OUR SUSTAINABILITY
AND REGENERATION EFFORTS TAKE MANY FORMS.

First and foremost, we have taken development of our sustainability strategy seriously. This required a deep look into where and how to invest our resources and where to build systems to maximize our impacts for both people and planet. This has translated into an impressive sustainability consciousness culture within the “Prime Teams” both personally and professionally. We look forward to the continued evolution of our sustainability management; enabling us to deliver more responsibly sourced products, cultivate an aware culture, and regenerate the health of our planet and communities as we do so.

Our Sustainability Pillars

Promoting
Climate
Action

Take urgent action to combat climate change and it’s impacts.

Supporting
Healthy
Forests

Replenish forests to increase tree count, water quality and biodiversity.

Connecting
With Our
Community

Engage with forest communities and support local economies.

Valuing
Indigenous
Culture

Engage with indigenous 
people to support their cultural heritage.

Commitment to Sustainability
and Regeneration

Prime Forest Products emphasizes the importance of sustainability and regeneration in their business practices, aiming to heal environmental damage and ensure a better future for generations.

Our strategy includes significant tree planting and a focus on renewable energy.

  • Committed to planting twice as many trees as harvested since 2012.
  • Targeting over 275,000 trees planted by spring 2026.
  • Achieved 100% renewable electricity consumption in operations.
  • 315+ hours of training provided to the Prime Forest team.

Engaging with indigenous communities

Prime Forest Products prioritizes building ethical partnerships with indigenous communities, recognizing their cultural heritage and knowledge as vital to sustainable practices. This approach fosters mutual benefits and respect.

  • Focus on ethical, trust-based partnerships with indigenous communities.
  • Commitment to supporting indigenous cultural heritage and economic opportunities.
  • Researching educational opportunities for young tribal members in the lumber industry.
  • Participation in discussions about sustainable practices with tribal suppliers.
Tribal Partners

Promoting climate action initiatives

Prime Forest Products is dedicated to combating climate change through 
measurable actions and initiatives aimed at reducing greenhouse gas 
emissions. Our efforts are aligned with global sustainability goals.

  • Committed to reducing Scope 1 and 2 emissions by 42% by 2030 from a 2021 baseline.
  • Participated in CDP climate data reporting for four consecutive years.

Supporting
Healthy forests
and biodiversity

Prime Forest Products is committed to sustainable
forest management and reforestation efforts to enhance
biodiversity and ecosystem health. ​Our initiatives aim 
to replenish forests and improve water quality.

  • 61% of lumber purchased is certified sustainable.
  • Partnered with One Tree Planted for reforestation,
    aiming to plant two trees for every tree harvested.
  • Focus on responsible land management practices to maintain natural ecosystems.

Connecting with Local Communities

We actively engage with local communities through volunteer initiatives and educational programs, fostering a sense of responsibility and connection. Our community garden project promotes sustainability and healthy living.

  • Created a self-sustaining community garden, harvesting 500 pounds of fruit and vegetables since 2023.
  • Volunteered for local projects, including road clean-up and building garden boxes for Portland State University.
  • Sponsored team-building events to enhance camaraderie and skills among employees.
  • Engaged in community sports with our team members.

continuous improvements in sustainability practices

Prime Forest Products is committed to ongoing learning and 
adaptation in our sustainability practices, focusing on social responsibility and the well-being of our workforce 
and communities.

  • Our holistic approach integrates environmental and human factors.
  • We conducted a materiality assessment to identify key
    sustainability topics.
  • Emphasizes social responsibility and inclusivity throughout
    the supply chain.
  • Aims to create a harmonious ecosystem where all stakeholders feel
    valued and integral to success.

TIMBER RODAKOWSKI

CHIEF HAPPINESS OFFICER

Known for his strong build, boundless enthusiasm, and nose for quality wood, Timber is our four-legged morale booster and unofficial quality control specialist. Whether he’s inspecting a fresh bundle of kiln-dried Doug Fir or riding shotgun on a delivery, Timber’s paws-on approach keeps everyone smiling.

When he’s not overseeing operations from the mill floor, you’ll find Timber chasing squirrels out of the yard, supervising lunch breaks, or taking well-earned naps in the sun — dreaming of cedar chips and the next big shipment.

Close up image of Timber the office dog, he is such a good boy

JESSICA KENNEDY

PRODUCT SPECIALIST

Jessica’s journey in the lumber industry began in 2018 as a stacker and grader. With determination and a passion for learning, she quickly advanced to Production Supervisor. In 2020, she joined Prime Forest as the Plant Manager of the cutstock facility in Springfield, Oregon. Today, she brings her industry experience and vibrant energy to the Prime Forest sales team, making a positive impact every day.

When she’s not at work, Jessica enjoys hiking and fishing when the weather allows. To balance her love of great food, she stays active and works out. Naps are her favorite. She also cherishes spending time with family and exploring new destinations with friends. A Eugene, Oregon native, Jessica’s connection to the Pacific Northwest runs deep.

BRIAN KIRWAN

PRODUCT SPECIALIST

Brian is a second-generation lumberman with over 30 years of experience, touting expertise in all things pine. He specializes in sourcing Ponderosa, Eastern White, Southern Yellow, Radiata, and Taeda Pine. He is passionate about every aspect of the industry — from working with suppliers and managing logistics to building lasting relationships with customers. With a firm belief that “Attitude is Everything,” Brian approaches every interaction with respect and dedication.

When he’s not immersed in the lumber world, you’ll likely find Brian on the golf course, often on the hunt for his ball in the tall grass. His greatest joy is spending time with his wife, two daughters and grandson along with his loyal dog, Tito. He loves exploring the mountains, relaxing at the beach, or enjoying a meal with family. And when it comes to cheering on his favorite team, Brian proudly celebrates all things Beaver Nation — Go Beavers!

MIKE PITTENGER

PRODUCT SPECIALIST

Mike began his career as a laborer, learning machine set up, operation, and maintenance before becoming a millwright. From there, he advanced to a supervisor role, managing a 5-saw chop-line cutting Ponderosa Pine. His dedication and growth led him to become a plant manager for the first time at the age of 27.

Mike expanded his expertise into sales and purchasing 25 years ago. As a long-time production professional, he initially resisted the transition but eventually recognized how seamlessly these roles complemented one another. Today, he is grateful for the opportunity to share his knowledge of the secondary manufacturing industry and find custom solutions for his customers.

MARK RODAKOWSKI

PRODUCT SPECIALIST

Mark’s journey into the lumber industry began with a background in science and a leap of faith. After an opportunity brought him to Oregon, he gained hands-on experience working in a mill, learning the ins and outs of lumber production. From there, he transitioned into sales and purchasing, where his expertise and passion continue to drive success.

Growing up as an Army brat, Mark was born in Germany and lived along the East Coast before settling in the Pacific Northwest. When he’s not in the office, you’ll likely find him camping by mountain lakes, snowboarding on Mt. Hood, or enjoying live music with friends.

LUCAS RODAKOWSKI

VICE PRESIDENT

Lucas, our Vice President and Product Specialist, brings a dynamic perspective to the team with a degree in Marketing Entrepreneurship from the British Columbia Institute of Technology (BCIT). As a member of the Board of Directors, he plays a key role in driving company growth, fostering development, and leading the implementation of new projects.

Born and raised in Oregon, Lucas’s love for the outdoors runs deep. In 2021, he tied the knot atop Mt. Hood — displaying his adventurous spirit. Whether he’s snowboarding, exploring nature, or seeking out new experiences, Lucas embraces every opportunity to make lasting memories.

BRAD RODAKOWSKI

PRESIDENT

With over 40 years of experience and a lifelong connection to the lumber industry, Brad proudly represents the second generation in his family’s legacy. From working his way up through the lumber yard to leading a successful company, he is dedicated to building a strong foundation for the future of lumber professionals.

Outside of work, Brad enjoys spending quality time with his family and embracing the great outdoors. Whether it is hunting, fishing, or exploring with his loyal sidekick, Timber, adventure is never far away.