WESTERN RED CEDAR Products
Sustainability & Sourcing
Western Red Cedar is a highly sustainable building material, responsibly harvested from well-managed forests in the Pacific Northwest and Canada. Its natural resistance to decay and insects eliminates the need for chemical treatments, making it safer for people and the environment. With low embodied energy, carbon sequestration benefits, and full biodegradability, cedar supports eco-conscious construction. Locally sourced and processed, it reduces transportation emissions and supports regional economies. Its durability and long lifespan also reduce replacement frequency and waste, while certified supply chains ensure traceability and compliance with green building standards such as LEED®.
Known for his strong build, boundless enthusiasm, and nose for quality wood, Timber is our four-legged morale booster and unofficial quality control specialist. Whether he’s inspecting a fresh bundle of kiln-dried Doug Fir or riding shotgun on a delivery, Timber’s paws-on approach keeps everyone smiling.
When he’s not overseeing operations from the mill floor, you’ll find Timber chasing squirrels out of the yard, supervising lunch breaks, or taking well-earned naps in the sun — dreaming of cedar chips and the next big shipment.
Jessica’s journey in the lumber industry began in 2018 as a stacker and grader. With determination and a passion for learning, she quickly advanced to Production Supervisor. In 2020, she joined Prime Forest as the Plant Manager of the cutstock facility in Springfield, Oregon. Today, she brings her industry experience and vibrant energy to the Prime Forest sales team, making a positive impact every day.
When she’s not at work, Jessica enjoys hiking and fishing when the weather allows. To balance her love of great food, she stays active and works out. Naps are her favorite. She also cherishes spending time with family and exploring new destinations with friends. A Eugene, Oregon native, Jessica’s connection to the Pacific Northwest runs deep.
Brian is a second-generation lumberman with over 30 years of experience, touting expertise in all things pine. He specializes in sourcing Ponderosa, Eastern White, Southern Yellow, Radiata, and Taeda Pine. He is passionate about every aspect of the industry — from working with suppliers and managing logistics to building lasting relationships with customers. With a firm belief that “Attitude is Everything,” Brian approaches every interaction with respect and dedication.
When he’s not immersed in the lumber world, you’ll likely find Brian on the golf course, often on the hunt for his ball in the tall grass. His greatest joy is spending time with his wife, two daughters and grandson along with his loyal dog, Tito. He loves exploring the mountains, relaxing at the beach, or enjoying a meal with family. And when it comes to cheering on his favorite team, Brian proudly celebrates all things Beaver Nation — Go Beavers!
Mike began his career as a laborer, learning machine set up, operation, and maintenance before becoming a millwright. From there, he advanced to a supervisor role, managing a 5-saw chop-line cutting Ponderosa Pine. His dedication and growth led him to become a plant manager for the first time at the age of 27.
Mike expanded his expertise into sales and purchasing 25 years ago. As a long-time production professional, he initially resisted the transition but eventually recognized how seamlessly these roles complemented one another. Today, he is grateful for the opportunity to share his knowledge of the secondary manufacturing industry and find custom solutions for his customers.
Mark’s journey into the lumber industry began with a background in science and a leap of faith. After an opportunity brought him to Oregon, he gained hands-on experience working in a mill, learning the ins and outs of lumber production. From there, he transitioned into sales and purchasing, where his expertise and passion continue to drive success.
Growing up as an Army brat, Mark was born in Germany and lived along the East Coast before settling in the Pacific Northwest. When he’s not in the office, you’ll likely find him camping by mountain lakes, snowboarding on Mt. Hood, or enjoying live music with friends.
Lucas, our Vice President and Product Specialist, brings a dynamic perspective to the team with a degree in Marketing Entrepreneurship from the British Columbia Institute of Technology (BCIT). As a member of the Board of Directors, he plays a key role in driving company growth, fostering development, and leading the implementation of new projects.
Born and raised in Oregon, Lucas’s love for the outdoors runs deep. In 2021, he tied the knot atop Mt. Hood — displaying his adventurous spirit. Whether he’s snowboarding, exploring nature, or seeking out new experiences, Lucas embraces every opportunity to make lasting memories.
With over 40 years of experience and a lifelong connection to the lumber industry, Brad proudly represents the second generation in his family’s legacy. From working his way up through the lumber yard to leading a successful company, he is dedicated to building a strong foundation for the future of lumber professionals.
Outside of work, Brad enjoys spending quality time with his family and embracing the great outdoors. Whether it is hunting, fishing, or exploring with his loyal sidekick, Timber, adventure is never far away.
